How much traffic is this?

Doing some math it turns out that approximately 54 TB traffic and 7.7 billion requests during August! That’s a lot of traffic!

Jay.net in their Grand National package say that 33000 GB traffic/month will set you back 10000 kr. which is approximately 1900$. Note that it is 33000 GB Danish traffic and that you have to pay for international traffic as well. According to Alexa 87% of the tv2.dk’s traffic comes from Denmark. My guess is that tv2.dk’s 54 TB traffic in the jay.net setup will cost them around 4000$.

What if the site was hosted on Amazon EC2/S3?

One option is to let Amazon S3 serve all static content. Using the AWS Simple Monthly Calculator the traffic is going to cost 8,699.44$ for the traffic itself and a request fee of 7,675.17$ totalling 16,374.61$! Letting the content from S3 removes the need for a dedicated server to serve static content but the request fee makes it rather costly.

Another option is to have a dedicated EC2 server for serving static content. The traffic is going to cost 8,699.44$ and the server itself 74.40$.

So jay.net turns out to be much cheaper than the Amazon offer for a high-traffic site like tv2.dk.